Cemal Bulunmaz
28 June 2013
With the instantaneous fall of the gold price in last months, all the goldsmiths around the world from one-man workshop to the plants with thousands of people, came back to life after their long sleep in the last years.
Nobody can give an exact and unique answer about the behavior of the gold, this is for sure. But fortunately, we are very well experienced on deciding what to do when it goes too high or too low. With the last instant fall of the price, leaders of the gold manufacture were ready to go back to their glowing days of tons of manufacture. As the marketing and export doyens were thirsty to sell.
I, as an experienced salesman in Turkish market and in charge of exports, visiting worldwide exhibitions during the year, have had the change to observe and accompany that quick response of the market.
Between the USA, as the biggest consumer of the world, and Far East region including gigantic gold manufacturers as China, India, Thailand, Indonesia, Malaysia and others, we are in the middle of everything as Europe, particularly as the east part of the continent including both Turkey and the Baltic area.
As far as concerns the relation between Turkish jewellery market and the Baltic region, the strong relation of two players of the industry has effected from the fall of the gold prices.
Not as much as before, but plenty of Turkish manufacturers are still concidering the Baltic area as one of their main markets. The major gold manufacturer of Turkey, Arpas is keeping attanding in the main jewellery exhibition of the area, Ambertrip for long years. Companies that concentrated on Eastern Europe area such as Italgold, Istor, Midas, Kocak and several others are thinking and investing a lot on the region.
Coming to my profession, the jewellery technologies...
I can easyly say that the fall the gold prices directly effected the jewellery tools and machinery industry as it accelerated the manufacture. I remember in the first days of the instant fall, orders rained, and it settled on an ascending line later on. Particularly, my speciality – the diamond tools are always concidered related with the mass production, in especially countries love gold. The fall of the prices has brought each market a booming on manufacture. Tons of factories are headed to the diamond cut line beside their stone lines.
The idea was so simple; bringing a fresh line of collections to the manufacture, with a really small cost comparing to what you get.
As the sudden rag bag came into the industry, I found myself visiting and training my customers worldwide for the new diamond cut technologies, like many other of my colleagues.
Coming to the sustainability of the uptrend, again I have to say that nobody can tell a certain word on this. As all the members of the gold industry, all I can do is to hope that the gold prices will keep low, at least keep stable, as this is the most important fact that brings the production.
As we are pondering about the gold prices, an overlooked fact comes into the frame. After the irresistible rise of silver jewellery, it seems that we are witnessing the birth of a new star; the immitation jewellery industry.
Time will show us the way and fortunately each player of the industry from smallest to the biggest, will have time and opportunity to choose their lines for their bests.
All we have to do is to watch, listen, understand and react the market very carefully...
Cemal Bulunmaz
cemalbulunmaz@gmail.com
Diamond Tool Professional
BULUNMAZ DIAMOND TOOLS
www.bulunmaz.com
www.facebook.com/bulunmazdiamondtools
